AdSense is an advertising partnership program from Google that is very popular for those who pursue an Online Business. Through this program, the owner of the website or blog that work with Google AdSense ad units can put a number on a web page or blog. Every ad clicked by visitors of the web / blog, then the owner of the web / blog will get a commission from Google. This system became known as PPC (Pay Per Click). As the development of Google as "the king" of the internet, making AdSense as the most favorite Online Business Program today.
Google AdSense All in One
The concept of Google AdSense ads are ads that "make-sense" unreasonable or contextual. Placement of ads that are relevant to the content or the content of a web / blog. Examples such as this; If a web / blog contains football content, the ads that will appear is anything related to football such as T-shirt jersey, soccer shoes etc. If a web / blog contains music content, the type of ad that is displayed is also associated with music.
Before further discussing about AdSense, it's good to know Glossary which is closely related to this one PPC program. Here I pick out from a variety of sources.
The term of Google AdSense
Publisher
Publisher or ads serving is the person or the owner of a website that has been registered or approved by the manager of the advertising application to put AdSense ads on their sites. Publishers who publish ads google called google adsense publisher. Previous google adsense publisher must first sign up for Google AdSense and Google can only display ads on their website after the application is approved. Each google adsense publisher is only allowed to have single adsense account, but google adsense allows publisher to put Google ads on their site that meets with the all requirements of google adsense program.
Ad Units
What is meant by Ad Units are AdSense ads themselves. Ad Units consist of several sizes and several types. The most common type of ad text. When a visitor clicks on this ad unit, then ( if the click is valid ) advertisers will get revenue in accordance with the CPC.
Link Units
Link Units similar to Ad Units, except that the format is similar to the format of the regular menu we encountered on websites. What distinguishes the Ad Link Units Units is at the time a visitor clicks on these ads, then he will be redirected to the page of search results in Google's search engine. The new publisher will earn when a visitor clicks on one ad unit on the page. In fact, The Link Units proved to generate more revenue than Ad Units.
AdSense for Content
AdSense for Content is AdSense ads are placed in a page. The ads that appear are the ads that relate to the contents page. Or often called using contextual ads concept. Link Units and Ad Units are included in the AdSense for Content.
Alternate Ads
In the AdSense for Content, advertising does not always appear. The reason, among others, could be because it's advertising inventory that relate to the content of the site is up or Google can not predict what the actual content of the site. If this happens, by default, which is displayed is the public service ads or commonly known as PSA (Public Service Ads). Because the type of donations, so if this link of ads clicked, then this ad does not produce anything for the publisher. To solve this, Google allows us to install the Alternate Ads or advertising alternatives. If Ad Units are made has been set by using the Alternate Ads, so if Ad Units can not be performed, then which emerges is an alternative advertising prearranged.
Channels
Channels are a kind of label that can be given to the AdSense for Search, Link Units, Ad Units and Referrals. One of ad unit may have more than one label ( vice versa ) so one label can be used for more than one ad unit. On the page of Google AdSense report, the report will be grouped based on Channels, so the use of Channels will greatly facilitate AdSense publishers to analyze their performance. Generally, the publisher will give Channels same name on ad units that exist in one site. If you want more detail, fine to give a different name Channels on each ad unit at each site. Remember, the maximum allowed number of Channels currently are 200 channels.
Page Impressions
Page Impressions is the number that indicates how many times the page that contains the Ad Units had opened by the visitors. Its value is not affected by the quantity of Ad Units in the relevant page.
Googleplex, Google's Head Office
Clicks
Clicks is the number of clicks on Ad Units owned by the publisher. In the report page AdSense, publishers can see the total clicks that he had, and by Ad Units or channel.
CTR (Click Through Rate)
CTR is the ratio in percent between the number of clicks received an Ad Units by the number of views Ad Units. For example, an Ad Units are displayed 40 times and clicked 10 times the value of CTR 25% (10:40).
CPC (Cost Per Click)
CPC is the amount of money to be earned by the publisher when a particular Ad Units clicked. CPC value of each Ad Units vary and are determined by many factors, including quality of the publisher's site and the performance. But generally, the maximum value possible is 20% of the value of the dynamic bid offered by the advertiser.
eCPM (Effective CPM)
eCPM or CPM (Cost Per Million) is the result of dividing the number of publisher revenue by the number of page impressions (per 1,000) which he got from advertisements. For example, a publisher who produces $ 200 from 50,000 impressions will have the CPM value of $ 4 ($ 200 divided by 50).
AdSense Program Policies
Google AdSense program provides great benefits, strict rules set by Google to protect the interests of all parties involved, including the advertisers who are often disadvantaged by the site owners act improperly AdSense program members. Some restrictions that must be adhered to the owner of the website or blog AdSense program participants are:
-Clicking the ads displayed on their own sites, with the help of special software or manual.
-Deliberately encourage visitors to click on ads that appear, for example, with the words "click the ads" or "visit this page"
-Changing the shape and size of the ad unit that has been determined by Google
-One or more direct link created to the search results page AdSense for search
-Automatically fill AdSense search box with specific keywords
-Manipulating targeted ads with hidden keywords or the IFRAME
-AdSense ad unit code should be placed directly in the html code of a web site without any changes. for any reason The site owner is not allowed to alter the AdSense code, example: with the purpose of showing the click results on the pop-up or divert advertising targets.
AdSense Revenue Optimization
Potential advantages AdSense program makes many website owners develop various methods to increase the number of clicks on the ads they publish. Most methods of proven illegal and against official policy of AdSense program. Some of Another method is permitted, even encouraged by Google. Some of methods are considered by google valid are:
-Modify color ad units using the color palette provided AdSense
-Laying the ad units on a specific position on a web page that is considered to have a high degree of legibility
-Eliminate the ad unit margins and equate the background color with the background color so that the web page ad units appear to blend into the content of the page
Banned by Google AdSense
Banned google adsense is a prohibition display google ads on publisher web sites, where these sanctions imposed by google adsense for publishers who violate the policy program. Banned google there are several types, at the first is "ads disabled" so that ads can not look at one particular page in violation of program policies. Then the site is disabled so that the website can not display ads on all pages. And the last is adsense account is disabled, this is the punishment for a gross violation so that publishers can no longer display ads on all websites owned and no longer allowed to register in google adsense permanently. Dont say thankyou for read this article.
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